Interior design project and reform of Aware store in Barcelona
AWARE was born with the purpose of combining the natural beauty of women and the timelessness of fashion. AWARE –’conscious’ – refers to the singularity of each woman, and of the dualities that inhabit them, because they are firm and sweet, elegant and natural, strong and delicate, powerful and humble.
This fragment of the Aware brand founder’s manifesto served as inspiration for the design project of this store or showroom to serve as an exhibitor of its festive garments and accessories: vibrant, coloured and textured that change according to the season, but with a strongly feminine and elegant style.
That’s why this store had to work considering the product, the branding and its philosophy, which led us to use a palette of very light shades and organic lines, in which the wood brings in which wood brings naturalness and warmth, while the golden metal details refer us to the elegance and femininity of this Barcelona firm.